Experience
Total Wine & More
Digital Creative Manager
March 2021 – Present
Location:
Bethesda, MA
Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights, and optimizes spend and performance based on the insights.
Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities
Comcast Technology
Associate Creative Director
Oct 2019 – May 2020
Location:
Philadelphia, PA USA
Worked with Creative Director and Performance Marketing team to conceptualize and develop compelling UX design for Xfinity Assistant ( Chat Bot)
Reviewed work done by team, ensuring that they are following common UX best practices.
Hosting daily review calls with stakeholders.
Taking ideas from the business team and clients, and bringing them to life in concept decks.
Storyboarding for video production teams.
Collaborating effectively as a creative partner with internal cross-functional business partners, performance marketing team and outside clients, and partners.
NEARBUY GROUP
Head of Creative
Jun 2017 – Oct 2019
Location:
United Arab Emirates, South east Asia & Europe
Produces promotional materials by developing basic presentation approaches; directing layout, design, and copy writing; determining and monitoring production schedules; providing work direction to staff.
- Heading the Creative Team in UAE, Europe and South east Asia Offices, regards to Graphic Design / Web Design / Art / Visualizer
- Responsible for both developing and producing creative brand designs
- Oversees all marketing initiatives to ensure that images and messages appropriately contribute to brand identity
- Meet with and determine the customer’s creative needs.
- Brainstorms different innovative ways in which to convey the client’s desired message.
- Strategize and Invent new ideas for branding, advertising campaigns and marketing messages.
- Pitch the team’s ideas to the client.
- Execute Ideas: Once a client accepts a proposal I initiates the process to begin the project.
- Oversee every step of the creative process.
- Ensures client satisfaction with the final creative product.
- Field PR
Consult Dragoman
Digital Art Director
Aug 2014 – Jun 2017
Location:
Dubai, United Arab Emirates
Developed an online brand management portal that provided brand control for an entire company. This online portal housed all corporate brand guidelines and assets essential to the rollout and management of the brand. It provides instant access and controls to staff, partners and agencies, allowing for user management. Tracking and reporting allow for constant review of the portal to better understand and adapt to user needs and the brands growing needs.
Developed Brand identity guidelines for numerous international brands such as Majid Al Futtaim, Abu Dhabi Ports and ESOL. These Guidelines explained in detail how the brand should be used internally and externally.
Provided very specific instructions about how tangible elements of these brands should be used in all forms of branded communications:
- Brand Audit
- Design layouts and grids
- Social media profile page applications
- Brochure
- Website layout
- Signage specifications
- Advertising treatments
- Merchandising applications
- Editorial guidelines
- Co-branded
- Color, fonts, and layout
- Online communications,
- Internal communications
- External communications.
NVE
Designer
Aug 2013 – Aug 2014
Location:
Los Angeles, United States